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Whittier Museum

Our Host Chapter is celebrating their 30th year as Whittier Leads Club!

Also celebrating 30 years are Glendora and Torrance WD!!

Join us Thursday January 31, 2013  

6:00p to 8:00p

Join Leads Club Members and their Guests for an evening of Networking, Leader of the Year Awards, Door Prizes and exploring the Whittier History Museum. Appetizers & Dinner included.

Enjoy a Docent lead tour of the first floor of the museum and experience the second floor at your leisure.

Dinner of Chicken Florentine, Salad, Bread, Coffee, Tea, Soda and Dessert.

 Click here to Register

What a great time of year to consider a Tool that Dennis Black, Founding Director of Shasta Cascade Leads Club in Northern CA shared with me recently.  As successful Mortgage Brokers he and his wife Diane are constantly evaluating their marketing efforts so they only do those things that produce results. 

How do they do this?  They use the Traffic Signal analogy!  It makes sense if you’re looking to Maximize your $’s and time in Marketing your business. 

 the Action Plan….

Green means Start doing more of the things that are producing results

Yellow means Continue only those things that work

Red means Stop the things that don’t work. 

While this may seem simple, it’s not always done because it requires doing 2 things:

1.Track your Marketing efforts and their results.

2. Review your results on a regular basis. 

Do it now and make the second half of 2012 your most successful ever. 

Good luck and thank you Dennis!!!

Today

Join our guest Sunna Vaerst of Sunna Vaerst Financial Strategies for Tips and Techniques in using Social Media to build your Membership with like minded business professionals. Sunna is well qualified to present as she is a Leads Club Chapter Consultant, former Director of Culver City and Founding Director of our new LAX/Westchester Chapter.

Using Social Media to Build your Leads Club Network [ 30:06 | 6.89 MB ] Play Now | Play in Popup | Download (30)

A bit about Ms. Vaerst;  Sunna has been in the Financial Services and Insurance field for over 6 years. It is a personal passion of hers to help people secure their families, businesses and assets for today and the future.  She takes a holistic point of view to assess each individual’s unique situation and circumstances. Working together with her clients, they determine the best solutions to meet their present needs and future goals.

Felena Hanson

Join Host Lisa Bentson for this week’s program featuring Felena Hanson discussing Collaboration Marketing.  An inexpensive and proven way to build your business.

Marketing Monday features Collaboration Marketing [ 30:10 | 6.91 MB ] Play Now | Play in Popup | Download (27)

Felea shared “The 5 Keys of Collaboration Marketing” with the following “A” words.  The comments following are my interpretation of her points.

1.  Assist:   How can you help and give back.

2.  Affiliat:   Utilize your Power Partners

3.  Address:   Make sure your online marketing is current and speak back.

4.  Authentic:  Be consisitent with your brand.  She asked a really good question for this point.  If you were a  car, what would you be?

5.  Analyze:  Track, consider ROI and check out Tweetreach for help.

A true entrepreneur, for eight years Felena’s company, Perspective Marketing,has specialized in providing high-quality, cost-effective marketing strategy services to small businesses. Prior to this she was the director of Marketing for a local high tech company and an account director for a digital marketing agency. She earned her MBA and taught marketing at the college level for eight years.

Felena’s latest venture, Hera Hub, is a serene, spa-like work, meeting, and event space for home-based entrepreneurial women. Much like an incubator or think-tank, her business provides a professional place to focus and collaborate, while giving women the visibility and access to the tools they need to build successful businesses.

Hera Hub offers cost-effective monthly membership options for freelancers, independent consultants, entrepreneurs, nonprofits, and authors.

California $100,000.00 list has been published for 2011! 

2011 $100k Club

Congratulations to our 2011 Leaders of the Year! 

Left:  Mary Pat Connolly with the most Leads that generated the most new business in $’s.  Thank you Mary Pat of Prudential  Americana Group. 

Center:  Stephanie Smith with the most Leads given.  Thank you Stephanie of Locks and Smith a Hair Salon.

Right:  Linda Kane brought in the most Visitors and three more last week during my visit!!  Check out her business at Senior Moving Care of Las Vegas.

Spirit of Leads Club Awards were given to founding Members Bonnie Mayes with Princess House crystal and Jean Bodkin with Cookie Lee Jewelry.

 Merry Holidays to Leads Club Members worldwide.

Give the gift of a Lead, it’s free and could make a world of difference to the recipient. 

 To enjoy a historical sentiment, please enjoy one of Leads Club Founder Ali Lassens’  last Holiday Greetings to Members.

Ali’s Holiday Greeting

Colleen MacLachlan, a Consultant in Gulf Gate Leads Club in Sarasota has shared the following; 

Being new to Sarasota, I joined LEADS Club to start up my business and make some business connections and friends in my new home. LEADS Club exceeded my expectations. I love that the lunches stay on track so I can get back to work on time. Being new to the area I was able to hear about events happening in the community so I can network with the right people and best of all, I have received enough leads in the first 8 months to pay for my dues for the next 4 years!!!

Colleen MacLachlan, Consultant

The Real Florida Jewish Directory     941-806-9053

Thank you for sharing Colleen!