Join host Lisa Bentson for Lin’s presentation:  Lin will elaborate on the following key points…

Leads Club Marketing Monday with Lin Holzinger [ 30:18 | 7.05 MB ] Play Now | Play in Popup | Download (14)

Make a Positive Impression·

Operate From Integrity

Lin Holzinger

Identify Your Core Groups and Immerse Yourself

Proven Networking Techniques

 Lin’s training and experience in sales and marketing came from years of working in the hotel and resort industry across the US where the name of the game was “get heads in beds and butts on bar stools.”

With an educational background rooted in Organizational Management, Strategic Planning And Marketing Communications, Lin’s duties included leading regional sales teams, managing in-house advertising agencies, working with vendors, developing imaginative and compelling promotional copy and creating countless business proposals, marketing plans, feasibility studies, budgets, etc. for more than 50 hotels and resorts across the United States.

Over the years, Lin’s passion and mission have become one in the same: “using her Marketing Communications skills to help individuals and organizations that help others in some meaningful way.”

Lin volunteers as a Mentor with SCORE San Diego and today, as a writer, art advocate and aspiring artist, Lin’s focus is on helping to promote the Fine Arts community in North County San Diego.

How to Build a Million Dollar Database

Marketing Monday
Show Notes: August 8, 2011

Million Dollar Database with Michelle Bergquist [ 31:06 | 7.23 MB ] Play Now | Play in Popup | Download (16)

How to Build a Million Dollar Database^™

One of the biggest challenges for business professionals is how to keep track and organize all your contacts and relationships, along with maintaining the right balance of contact between important clients, business partners, referral partners and prospects.  Who do you contact and when?  Are all contacts equally important?  What can you do to build and strengthen business relationships?  How do you consistently keep track of referral partners who have sent you business versus those you would like more referrals from?  And, how do you keep track of your contacts in a database that makes sense in system and execution?

• How to use your database and increase sales results by as much as 40%.
• How to segment, sort, code, track and profile all your contacts and relationships.
• How to systematically gather effective business intelligence to build and strengthen your best business relationships.
• How to find the hidden gold mine in every database.

Marketing Monday
Show Notes: Mon, Jun 6, 2011

Marketing to Gen Y & X [ 30:19 | 6.94 MB ] Play Now | Play in Popup | Download (10)

Join host Lisa Bentson, Leads Club CEO and Traci Smith, Leads Club Young Entrepreneur Liaison for a lively and informative session on reaching out and grabbing the attention of this important demographic of potential customers and clients.  As a Young Professional herself, Traci speaks from a place of personal experience.  Those of us who are not in that age group can benefit from learning what etiquette and business practices this group considers acceptable.  You’ll be amazed, I was.

Success Strategies for 2010 [ 21:21 | 0.01 MB ] Play Now | Play in Popup | Download (7)

Join us Tuesday, December 29th at 12 noon PT for a quick 45 minute session on creating strategies to make your dreams come true in 2010.  You’ll find the show here: Success Strategies for 2010.

You’ll want these two handouts so that you can work along with us on your strategies for 2010.

Agenda
My Life Roles