Join Host Lisa Bentson, Leads Club CEO and her special Guest Flora Morris Brown, Ph.D. for this week’s episode designed to assist our Members and Listeners on how best to Market their business.

Low to No Cost Ways to Market your Book, Business or Service [ 30:21 | 6.95 MB ] Play Now | Play in Popup | Download (52)

Running a business with out adequate marketing is like throwing a party without sending out invitations. Since budget is a concern for Entrepreneurs, it’s smart to seek the low to no-cost ways to get the word out.

Flora Morris Brown, author of Color Your Life Happy: Create the Success, Abundance and Inner Joy You Deserve is a publishing coach, speaker, radio host, and entrepreneur She is a Professor Emeritus at Fullerton College and hosts the Internet radio show, Color Your Life Happy at www.BlogTalkRadio.com/florabrown. From her site  A Book in 90 Days, she offers a customized program to help heart-based coaches and entrepreneurs write and publish their books.

Communicating for Success…. presented by the awesome Sarita Maybin will be just a taste of what you can experience at the Score Women’s Networking Breakfast Friday July 20th at the beautiful Morgan Run Resort. It’s a full morning of activities but you will no doubt receive full benefit with just Sarita’s presentation.

Communicating For Success [ 29:58 | 6.86 MB ] Play Now | Play in Popup | Download (37)

As a Networking expert, I know a key principal of business success is communicating with your sphere of influence.

Check out Sarita’s credentials:

Sarita is an International Speaker, Author and Communication expert whose upbeat and interactive style allows her audiences to have fun learning.

Choose a Different Way to Think about Selling and Rev Up Your Bottom Line

Success Strategies from a Marketing Shrink [ 30:19 | 6.94 MB ] Play Now | Play in Popup | Download (58)

Let’s face it—anyone who has his or her own business is in sales, but for many, self-promotion is something to be dreaded. In this interview you’ll learn to reframe the way you think about marketing and avoid ways you may currently be sabotaging your efforts. Get practical ideas, tools, and inspiration you can use right away. Your attitude about and approach to marketing may never be the same again!

Judith Balian spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, yoga studios, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, Judith facilitates classes, workshops, and groups to help people grow personally and professionally including a nine-week class based on the book, The Artist’s Way.

Let’s face it—anyone who has his or her own business is in sales, but for many, self-promotion is something to be dreaded. In this interview you’ll learn to reframe the way you think about marketing and avoid ways you may currently be sabotaging your efforts. Get practical ideas, tools, and inspiration you can use right away. Your attitude about and approach to marketing may never be the same again!

Choose a Different Way to Think about Selling and Rev Up Your Bottom Line [ 30:19 | 6.94 MB ] Play Now | Play in Popup | Download (58)

Judith Balian spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, yoga studios, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, Judith facilitates classes, workshops, and groups to help people grow personally and professionally including a nine-week class based on the book, The Artist’s Way.

Join host Lisa Bentson for Lin’s presentation:  Lin will elaborate on the following key points…

Leads Club Marketing Monday with Lin Holzinger [ 30:18 | 7.05 MB ] Play Now | Play in Popup | Download (45)

Make a Positive Impression·

Operate From Integrity

Lin Holzinger

Identify Your Core Groups and Immerse Yourself

Proven Networking Techniques

 Lin’s training and experience in sales and marketing came from years of working in the hotel and resort industry across the US where the name of the game was “get heads in beds and butts on bar stools.”

With an educational background rooted in Organizational Management, Strategic Planning And Marketing Communications, Lin’s duties included leading regional sales teams, managing in-house advertising agencies, working with vendors, developing imaginative and compelling promotional copy and creating countless business proposals, marketing plans, feasibility studies, budgets, etc. for more than 50 hotels and resorts across the United States.

Over the years, Lin’s passion and mission have become one in the same: “using her Marketing Communications skills to help individuals and organizations that help others in some meaningful way.”

Lin volunteers as a Mentor with SCORE San Diego and today, as a writer, art advocate and aspiring artist, Lin’s focus is on helping to promote the Fine Arts community in North County San Diego.

How to Build a Million Dollar Database

Marketing Monday
Show Notes: August 8, 2011

Million Dollar Database with Michelle Bergquist [ 31:06 | 7.23 MB ] Play Now | Play in Popup | Download (50)

How to Build a Million Dollar Database^™

One of the biggest challenges for business professionals is how to keep track and organize all your contacts and relationships, along with maintaining the right balance of contact between important clients, business partners, referral partners and prospects.  Who do you contact and when?  Are all contacts equally important?  What can you do to build and strengthen business relationships?  How do you consistently keep track of referral partners who have sent you business versus those you would like more referrals from?  And, how do you keep track of your contacts in a database that makes sense in system and execution?

• How to use your database and increase sales results by as much as 40%.
• How to segment, sort, code, track and profile all your contacts and relationships.
• How to systematically gather effective business intelligence to build and strengthen your best business relationships.
• How to find the hidden gold mine in every database.