21st Century Marketing Tips

16
Mar

St. Patrick’s Day is the day we celebrate our Irish Heritage (I’m 25% Irish).   Having visited Ireland a number of times representing Leads Club and traveling with my father, I learned the importance of a welcoming spirit.

The Irish people are Warm, Welcoming and Inclusive.  

 How does a welcoming spirit pertain to Networking?  Just think about the last time you were at a networking event…. Were those that expressed these traits people that you gravitated towards?  For me, yes.

How can you be Warm, Welcoming and Inclusive in your Networking activities?

Warm…  In other words sincere.  A sincere, warm greeting paves the way to build a relationship with those you meet.  WelcomingLearn about their world.  Who are they, what do they need and want.  How can you help them?  Make it all about them.

Inclusive...Include them in your sphere of influence.  Think about who you can refer them to that can help them.

Turning your 3 leaf into a 4 leaf Clover

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Category : Events | News | Blog
25
Oct

Whittier Museum

 

Our Host Chapter is celebrating their 30th year as Whittier Leads Club!

Also celebrating 30 years are Glendora and Torrance WD!!

Join us Thursday January 31, 2013  

6:00p to 8:00p

Join Leads Club Members and their Guests for an evening of Networking, Leader of the Year Awards, Door Prizes and exploring the Whittier History Museum. Appetizers & Dinner included.

Enjoy a Docent lead tour of the first floor of the museum and experience the second floor at your leisure.

Dinner of Chicken Florentine, Salad, Bread, Coffee, Tea, Soda and Dessert.

 Click here to Register

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Category : Events | Blog
30
Jul

Join Host Lisa Bentson, Leads Club CEO and her special Guest Flora Morris Brown, Ph.D. for this week’s episode designed to assist our Members and Listeners on how best to Market their business.

Running a business with out adequate marketing is like throwing a party without sending out invitations. Since budget is a concern for Entrepreneurs, it’s smart to seek the low to no-cost ways to get the word out.

Flora Morris Brown, author of Color Your Life Happy: Create the Success, Abundance and Inner Joy You Deserve is a publishing coach, speaker, radio host, and entrepreneur She is a Professor Emeritus at Fullerton College and hosts the Internet radio show, Color Your Life Happy at www.BlogTalkRadio.com/florabrown. From her site  A Book in 90 Days, she offers a customized program to help heart-based coaches and entrepreneurs write and publish their books.

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Category : Marketing Monday Radio Show | Blog
2
Feb

Congratulations to our 2011 Leaders of the Year! 

Left:  Mary Pat Connolly with the most Leads that generated the most new business in $’s.  Thank you Mary Pat of Prudential  Americana Group. 

Center:  Stephanie Smith with the most Leads given.  Thank you Stephanie of Locks and Smith a Hair Salon.

Right:  Linda Kane brought in the most Visitors and three more last week during my visit!!  Check out her business at Senior Moving Care of Las Vegas.

Spirit of Leads Club Awards were given to founding Members Bonnie Mayes with Princess House crystal and Jean Bodkin with Cookie Lee Jewelry.

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Category : Events | Blog
17
Dec

Colleen MacLachlan, a Consultant in Gulf Gate Leads Club in Sarasota has shared the following; 

Being new to Sarasota, I joined LEADS Club to start up my business and make some business connections and friends in my new home. LEADS Club exceeded my expectations. I love that the lunches stay on track so I can get back to work on time. Being new to the area I was able to hear about events happening in the community so I can network with the right people and best of all, I have received enough leads in the first 8 months to pay for my dues for the next 4 years!!!

Colleen MacLachlan, Consultant

The Real Florida Jewish Directory     941-806-9053

Thank you for sharing Colleen!

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Category : Lisa Bentson | Blog
7
Aug

How to Build a Million Dollar Database

Marketing Monday
Show Notes: August 8, 2011

How to Build a Million Dollar Database

One of the biggest challenges for business professionals is how to keep track and organize all your contacts and relationships, along with maintaining the right balance of contact between important clients, business partners, referral partners and prospects.  Who do you contact and when?  Are all contacts equally important?  What can you do to build and strengthen business relationships?  How do you consistently keep track of referral partners who have sent you business versus those you would like more referrals from?  And, how do you keep track of your contacts in a database that makes sense in system and execution?




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Category : Marketing Monday Radio Show | Blog
19
Jan

Thank you to Cathy Wagner, Leads Club Regional Leader and owner of Blue Noodle Promotions in Chicago.

She presented a content rich and easy to follow hour on how you can maximize your advertising experience with Leads Club.


Two of the highlights for me were:

1. Use Key Words in your 30 second promotional. Key words are such a big part of our marketing today, why not expand your reach beyond the web and train your Sales Force (fellow Leads Club Members) to listen for them and realize a Lead generating opportunity.

2. “Leaving Money on the Table”. When you do not use all of your 30 second promotional time or miss a 10 minute presentation, you are leaving advertising dollars on the table. If you purchased a dozen 30 second adds on your local radio station, you would surely create a 30 second advertisement vs.. dead air time.

Leads Club Members, log onto the Members Only section and check out the Audio Seminars available to support you in succeeding in the Leads Club system!

To your success,
Lisa

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Category : Tele-Seminars | Blog
27
Dec

Congratulations Burbank, CA Leads Club!

Beautiful Downtown Burbank has had to deal with many jokes over the years, but their Dollar Values for 2011 are not a laughing matter.  Check out their 2010 $ values; it’s over the top at $636,680.08 These consisit of net receipts, IE, the profit from new business attained by Members.

How is your Chapter doing?
Let’s give Burbank a run for their money….

Submit your YTD $ value #’s ASAP so we can publish the 2010 $100k List.

Have a wonderful week and leave a message below with your goals for 2011!

Lisa A. Bentson, CEO

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Category : Appreciation | Blog
9
Dec

Marketing Monday’s!!
Show Notes: December 13, 2010

Guest: Cathy Wagner

Networking or Referral Marketing is an excellent use of your time and advertising dollar. Join Illinois Regional Leader Cathy Wagner of Blue Noodle Promotions and learn techniques for Bringing in More Business in 2011!

Cathy Wagner
630-921-9720
Cathy discovered Leads Club in 2004, shortly after starting Blue Noodle Promotions. After investigating other focused networking options, Leads Club offered the positive, relationship-building environment that proved to be an invaluable component in building her business.

Cathy was a founding member of the West Suburban Chapter, and in 2004 also accepted the responsibility of Leads Club Chapter Consultant. Cathy has been recognized numerous times as Chapter Consultant of the Year in the Illinois Region.

In 2008, Cathy became the Regional Consultant for Illinois and has shared her enthusiasm for the system among all the chapters in the area.

A native of Chicago, Cathy has been married to her “grade school sweetheart” for 24 years. They currently reside in the suburbs with their 3 children, and dog named Buddy. She is an avid organic gardener, Chicago Bears fan, and enjoys weekends at their lake house in Indiana.

Cathy also is an active member of the Bolingbrook Chamber, participating on numerous committees and acting as a Chamber Ambassador. She also volunteers her time on the St. Scholastica School Board, Parents’ Club, and as Treasurer for Boy Scout Troop 512.

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Category : Featured Articles | Marketing Monday Radio Show | Blog
3
Aug

 ”Thank you”  to the dynamic Members of the Whittier Leads Club, (founded in 1983) for welcoming visiting Leads Club Member Stephen Page from Queensland, Australia.   Mr. Page is a Lawyer with Harrington Family Lawyers and in the States attending a Conference and a bit of vacation as well.  During his 10 minute presentation, Stephen told us about his practice and areas of speciality.  In addition, we learned about his home Chapter, Brisbane Central,  how they compare and their Lead goals for 2010.  

Fun information:  The country of Australia is the same size geographically as the US with a population similar to that of the state of California.  Brisbane is the 3rd largest city in Australia with a population of 2 million, located in the northeast portion of the country.  Many may know it as the home State of one of the 7 great wonders of the world, the Great Barrier Reef.

Stephen is warm, friendly and professional and we appreciate him taking time to visit with us.  I was very impressed that he drove himself to the meeting, just 20 miles, but consider that it is a different side of the  road and the Los Angeles freeways!  Good job.

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Category : Leads Club Australia | Marketing | Blog