Felena Hanson

Join Host Lisa Bentson for this week’s program featuring Felena Hanson discussing Collaboration Marketing.  An inexpensive and proven way to build your business.

Felea shared “The 5 Keys of Collaboration Marketing” with the following “A” words.  The comments following are my interpretation of her points.

1.  Assist:   How can you help and give back.

2.  Affiliat:   Utilize your Power Partners

3.  Address:   Make sure your online marketing is current and speak back.

4.  Authentic:  Be consisitent with your brand.  She asked a really good question for this point.  If you were a  car, what would you be? 

5.  Analyze:  Track, consider ROI and check out Tweetreach for help.

A true entrepreneur, for eight years Felena’s company, Perspective Marketing,has specialized in providing high-quality, cost-effective marketing strategy services to small businesses. Prior to this she was the director of Marketing for a local high tech company and an account director for a digital marketing agency. She earned her MBA and taught marketing at the college level for eight years.

Felena’s latest venture, Hera Hub, is a serene, spa-like work, meeting, and event space for home-based entrepreneurial women. Much like an incubator or think-tank, her business provides a professional place to focus and collaborate, while giving women the visibility and access to the tools they need to build successful businesses.

Hera Hub offers cost-effective monthly membership options for freelancers, independent consultants, entrepreneurs, nonprofits, and authors.

California $100,000.00 list has been published for 2011! 

2011 $100k Club