Felena Hanson

Join Host Lisa Bentson for this week’s program featuring Felena Hanson discussing Collaboration Marketing.  An inexpensive and proven way to build your business.

Felea shared “The 5 Keys of Collaboration Marketing” with the following “A” words.  The comments following are my interpretation of her points.

1.  Assist:   How can you help and give back.

2.  Affiliat:   Utilize your Power Partners

3.  Address:   Make sure your online marketing is current and speak back.

4.  Authentic:  Be consisitent with your brand.  She asked a really good question for this point.  If you were a  car, what would you be? 

5.  Analyze:  Track, consider ROI and check out Tweetreach for help.

A true entrepreneur, for eight years Felena’s company, Perspective Marketing,has specialized in providing high-quality, cost-effective marketing strategy services to small businesses. Prior to this she was the director of Marketing for a local high tech company and an account director for a digital marketing agency. She earned her MBA and taught marketing at the college level for eight years.

Felena’s latest venture, Hera Hub, is a serene, spa-like work, meeting, and event space for home-based entrepreneurial women. Much like an incubator or think-tank, her business provides a professional place to focus and collaborate, while giving women the visibility and access to the tools they need to build successful businesses.

Hera Hub offers cost-effective monthly membership options for freelancers, independent consultants, entrepreneurs, nonprofits, and authors.

California $100,000.00 list has been published for 2011! 

2011 $100k Club

Colleen MacLachlan, a Consultant in Gulf Gate Leads Club in Sarasota has shared the following; 

Being new to Sarasota, I joined LEADS Club to start up my business and make some business connections and friends in my new home. LEADS Club exceeded my expectations. I love that the lunches stay on track so I can get back to work on time. Being new to the area I was able to hear about events happening in the community so I can network with the right people and best of all, I have received enough leads in the first 8 months to pay for my dues for the next 4 years!!!

Colleen MacLachlan, Consultant

The Real Florida Jewish Directory     941-806-9053

Thank you for sharing Colleen!

Congratulations to Donna Phelan

Donna Phelan

a Member since 2003 in Del Amo Chapter in Los Angeles.  She is the winner of the July one year of free fees incentive worth $349.00.

I’m thrilled to be able to present her with the Free Fees coupon personally tomorrow while visiting their Breakfast meeting.

Remember, there is  still have one more Year of free fees to give away, so help someone you know and respect build their business by connecting them to a Leads Club near by, here are the details:

2011SummerIncentive

Today is the 12th Anniversary of Ali Lassen’s passing from this world to beyond.  As her daughter, I celebrate her amazing life and am still in awe of the industry she created.  There are those who claim her fame, but matter not, we know.  The Founder of Structured Networking as we know it today.  In honor of Ali, please allow me to share a paragraph out of her first book;  Secrets of Their Success.

“Success isn’t just dollars.  Success is a total package of every facet of life from the thrill of closing a deal to seeing your children become independent.

Success is feeling good about yourself.

Success is overcoming obstacles that humble others.

Success is joy in nature.

Success is helping.

Success is sweet, yet it’s sweetness varies with individual standards.

Thank you Ali for helping so many achieve their unique success.

 ”Thank you”  to the dynamic Members of the Whittier Leads Club, (founded in 1983) for welcoming visiting Leads Club Member Stephen Page from Queensland, Australia.   Mr. Page is a Lawyer with Harrington Family Lawyers and in the States attending a Conference and a bit of vacation as well.  During his 10 minute presentation, Stephen told us about his practice and areas of speciality.  In addition, we learned about his home Chapter, Brisbane Central,  how they compare and their Lead goals for 2010.  

Fun information:  The country of Australia is the same size geographically as the US with a population similar to that of the state of California.  Brisbane is the 3rd largest city in Australia with a population of 2 million, located in the northeast portion of the country.  Many may know it as the home State of one of the 7 great wonders of the world, the Great Barrier Reef.

Stephen is warm, friendly and professional and we appreciate him taking time to visit with us.  I was very impressed that he drove himself to the meeting, just 20 miles, but consider that it is a different side of the  road and the Los Angeles freeways!  Good job.

Constant Contact, the E newsletter company, offers Free Workshops here in San Diego and around the country, teaching tips and techniques on email marketing and how to use their program.  I attended the 2 hour session and felt it well worth the time and 2 hour round trip ride there.   Here are a few of the many highlights:

*  Keep marketing in a down economy!!  Those who do are substantially more successful when things turn around.

* Building your List:  Give something away.

*The most valuable Real Estate on your newsletter is the upper left corner. 

He also included the best days and times to send and used Australia as an example of how they read emails at a different time than folks in the US. 

Check out their website for when this workshop may be coming to your town.  I highly recommend it!!!

Leads Club is a community of Chapters that meet weekly for the sole purpose of Members referring Members to their sphere of business influence.  To enhance this process for everyone, our Spring New Member Incentive is here.  It offers One month Free Fees when you refer a New Member to another Chapter.  Check it out.

Debra Simpson, Magic In Words, has been consulting Leads Club on how to expand Leads Club’s sphere of influence using Facebook.

Today I found this great post by Mari Smith on using Facebook to promote your events. I hope you find this as informational as I did.

Let me know what you think by commenting below.

We’ll be mixing business with pleasure on this 3-day weekend escape to Ensenada, Mexico, the most popular seaport on the Baja peninsula. During your day-long visit, you can marvel at local attractions, enjoy a frosty margarita at a lively cantina, or just relax in the sun on the golden beaches. Some of the attractions to choose from include the local geyser, La Bufadora; Bajamar Golf Resort; Baja Bandidos Horseback Trail; and the incredible bargains in the duty-free shops along Avenida Primera.

While at sea the next day, spend some time in our organized workshops listening and learning from fellow Leads Club members who are marketing and networking their way to success! Talk to your tax advisor about how to get the most tax benefits for your business by your attendance.
You can’t afford not to join us for this educational and motivational weekend!

Cruise Line: Carnival Cruise Lines
Cruise Ship: Carnival Paradise
Destination: Mexico-Baja
Departs From: Long Beach, CA
Departure Date: February 20, 2009
Itinerary: Ensenada 

Your weekend includes:
* Networking cocktail party
* $50 onboard credit per stateroom
* Opportunities to increase your marketing knowledge and networking skills
* Three nights accommodations, 24-hour dining options, entertainment for the entire family, a fitness center, and more! 

Inside stateroom from $ 326
Oceanview staterooms from $ 366

Bring the family – a 3rd and 4th person in your stateroom start at just $211!
* $25 per person deposit to hold space due 9/25/08
* $75 per person second deposit due 10/20/08
* Final payments due 12/12/08 and interim payments can be arranged
* All prices include fuel supplement, taxes, fees, & port charges
* Optional travel protection insurance available for only $39 per person 

Call Debby Hughes toll-free at (888) 229-2350
or visit www.LeadsClubCruise.com for more information!