Felena Hanson

Join Host Lisa Bentson for this week’s program featuring Felena Hanson discussing Collaboration Marketing.  An inexpensive and proven way to build your business.

Felea shared “The 5 Keys of Collaboration Marketing” with the following “A” words.  The comments following are my interpretation of her points.

1.  Assist:   How can you help and give back.

2.  Affiliat:   Utilize your Power Partners

3.  Address:   Make sure your online marketing is current and speak back.

4.  Authentic:  Be consisitent with your brand.  She asked a really good question for this point.  If you were a  car, what would you be? 

5.  Analyze:  Track, consider ROI and check out Tweetreach for help.

A true entrepreneur, for eight years Felena’s company, Perspective Marketing,has specialized in providing high-quality, cost-effective marketing strategy services to small businesses. Prior to this she was the director of Marketing for a local high tech company and an account director for a digital marketing agency. She earned her MBA and taught marketing at the college level for eight years.

Felena’s latest venture, Hera Hub, is a serene, spa-like work, meeting, and event space for home-based entrepreneurial women. Much like an incubator or think-tank, her business provides a professional place to focus and collaborate, while giving women the visibility and access to the tools they need to build successful businesses.

Hera Hub offers cost-effective monthly membership options for freelancers, independent consultants, entrepreneurs, nonprofits, and authors.

Colleen MacLachlan, a Consultant in Gulf Gate Leads Club in Sarasota has shared the following; 

Being new to Sarasota, I joined LEADS Club to start up my business and make some business connections and friends in my new home. LEADS Club exceeded my expectations. I love that the lunches stay on track so I can get back to work on time. Being new to the area I was able to hear about events happening in the community so I can network with the right people and best of all, I have received enough leads in the first 8 months to pay for my dues for the next 4 years!!!

Colleen MacLachlan, Consultant

The Real Florida Jewish Directory     941-806-9053

Thank you for sharing Colleen!

Today is the 12th Anniversary of Ali Lassen’s passing from this world to beyond.  As her daughter, I celebrate her amazing life and am still in awe of the industry she created.  There are those who claim her fame, but matter not, we know.  The Founder of Structured Networking as we know it today.  In honor of Ali, please allow me to share a paragraph out of her first book;  Secrets of Their Success.

“Success isn’t just dollars.  Success is a total package of every facet of life from the thrill of closing a deal to seeing your children become independent.

Success is feeling good about yourself.

Success is overcoming obstacles that humble others.

Success is joy in nature.

Success is helping.

Success is sweet, yet it’s sweetness varies with individual standards.

Thank you Ali for helping so many achieve their unique success.

Thank you to Cathy Wagner, Leads Club Regional Leader and owner of Blue Noodle Promotions in Chicago.

She presented a content rich and easy to follow hour on how you can maximize your advertising experience with Leads Club.

Two of the highlights for me were:

1. Use Key Words in your 30 second promotional. Key words are such a big part of our marketing today, why not expand your reach beyond the web and train your Sales Force (fellow Leads Club Members) to listen for them and realize a Lead generating opportunity.

2. “Leaving Money on the Table”. When you do not use all of your 30 second promotional time or miss a 10 minute presentation, you are leaving advertising dollars on the table. If you purchased a dozen 30 second adds on your local radio station, you would surely create a 30 second advertisement vs.. dead air time.

Leads Club Members, log onto the Members Only section and check out the Audio Seminars available to support you in succeeding in the Leads Club system!

To your success,
Lisa

 ”Thank you”  to the dynamic Members of the Whittier Leads Club, (founded in 1983) for welcoming visiting Leads Club Member Stephen Page from Queensland, Australia.   Mr. Page is a Lawyer with Harrington Family Lawyers and in the States attending a Conference and a bit of vacation as well.  During his 10 minute presentation, Stephen told us about his practice and areas of speciality.  In addition, we learned about his home Chapter, Brisbane Central,  how they compare and their Lead goals for 2010.  

Fun information:  The country of Australia is the same size geographically as the US with a population similar to that of the state of California.  Brisbane is the 3rd largest city in Australia with a population of 2 million, located in the northeast portion of the country.  Many may know it as the home State of one of the 7 great wonders of the world, the Great Barrier Reef.

Stephen is warm, friendly and professional and we appreciate him taking time to visit with us.  I was very impressed that he drove himself to the meeting, just 20 miles, but consider that it is a different side of the  road and the Los Angeles freeways!  Good job.

Debra Simpson, Magic In Words, has been consulting Leads Club on how to expand Leads Club’s sphere of influence using Facebook.

Today I found this great post by Mari Smith on using Facebook to promote your events. I hope you find this as informational as I did.

Let me know what you think by commenting below.