Join host Lisa Bentson for Lin’s presentation:  Lin will elaborate on the following key points…

Leads Club Marketing Monday with Lin Holzinger [ 30:18 | 7.05 MB ] Play Now | Play in Popup | Download (14)

Make a Positive Impression·

Operate From Integrity

Lin Holzinger

Identify Your Core Groups and Immerse Yourself

Proven Networking Techniques

 Lin’s training and experience in sales and marketing came from years of working in the hotel and resort industry across the US where the name of the game was “get heads in beds and butts on bar stools.”

With an educational background rooted in Organizational Management, Strategic Planning And Marketing Communications, Lin’s duties included leading regional sales teams, managing in-house advertising agencies, working with vendors, developing imaginative and compelling promotional copy and creating countless business proposals, marketing plans, feasibility studies, budgets, etc. for more than 50 hotels and resorts across the United States.

Over the years, Lin’s passion and mission have become one in the same: “using her Marketing Communications skills to help individuals and organizations that help others in some meaningful way.”

Lin volunteers as a Mentor with SCORE San Diego and today, as a writer, art advocate and aspiring artist, Lin’s focus is on helping to promote the Fine Arts community in North County San Diego.

Come Away With Us!

THONGS ON THE BAYOU

The Blue Thong Society will be hitting the high seas again in 2012! This time we’ll be onboard the Carnival Elation, setting sail from New Orleans, the perfect destination to begin the next BTS Conference adventure. New Orleans is a city that knows how to have fun – just like our Blue Thong ladies!

Whether you take time to savor authentic Creole cuisine, browse through quaint antique shops in the French Quarter, take a tour through historic mansions that date back over a century, or take a ride on one of the city’s picturesque trolley cars, you’re sure to find dozens of things to delight you in this happy, high-spirited city that pulses with the beat of Dixieland jazz.

Visit Blue Thong Society Cruise for more information.

Constant Contact, the E newsletter company, offers Free Workshops here in San Diego and around the country, teaching tips and techniques on email marketing and how to use their program.  I attended the 2 hour session and felt it well worth the time and 2 hour round trip ride there.   Here are a few of the many highlights:

*  Keep marketing in a down economy!!  Those who do are substantially more successful when things turn around.

* Building your List:  Give something away.

*The most valuable Real Estate on your newsletter is the upper left corner. 

He also included the best days and times to send and used Australia as an example of how they read emails at a different time than folks in the US. 

Check out their website for when this workshop may be coming to your town.  I highly recommend it!!!

Leads Club is a community of Chapters that meet weekly for the sole purpose of Members referring Members to their sphere of business influence.  To enhance this process for everyone, our Spring New Member Incentive is here.  It offers One month Free Fees when you refer a New Member to another Chapter.  Check it out.

“Four Steps to Building Your Business”

#1 Become known as the referral source.

Wouldn’t it be great if your friends, family and business Associates came to you every time they needed a referral? It’s not that unusual. Think about last time you need a product or service that you had not needed in the past. Did you go to the yellow pages or did you ask a friend? For me, the phone book is the last resort, I would much rather work with someone that some I know, knows.

So, how do you become known as the Referral Source? It’s easy!

1. Make a list of all of the people you know who provide you and your family, friends and office with products and services.
2. Ask those people if they would mind if you stated referring them to people you know and meet.
3. Ask them for a supply of their business cards, promotional materials or a link to their website.

How can you create the best opportunity to build a successful business?  Have a Plan!  Did you know that a business with a plan is 70% more likely to succeed?   Does "plan" conjurs up visions of a thick document full of charts and graphs?  This may seem overwhelming.  Many plans do contain these items,  but a plan can also be simple and brief yet still be powerful. Listen to our podcast on the Power of Planning. 

 Over the next 30 weeks we’ll be sharing a snapshot of what you will experience in Oct. at sea.  Check back frequently to see and hear tips to market your business, and join the conversation by posting a comment below!

The theme for our workshops during the upcoming "Cruise to Success" is "30 Ways to Build your Business".  This is to honor Leads Club’s 30th Anniversary.  More information coming soon.  Mark your calendars for October 16 in Tampa, Florida.

To your continuing success!

Lisa