Choose a Different Way to Think about Selling and Rev Up Your Bottom Line

Success Strategies from a Marketing Shrink [ 30:19 | 6.94 MB ] Play Now | Play in Popup | Download (58)

Let’s face it—anyone who has his or her own business is in sales, but for many, self-promotion is something to be dreaded. In this interview you’ll learn to reframe the way you think about marketing and avoid ways you may currently be sabotaging your efforts. Get practical ideas, tools, and inspiration you can use right away. Your attitude about and approach to marketing may never be the same again!

Judith Balian spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, yoga studios, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, Judith facilitates classes, workshops, and groups to help people grow personally and professionally including a nine-week class based on the book, The Artist’s Way.

Thank you to Cathy Wagner, Leads Club Regional Leader and owner of Blue Noodle Promotions in Chicago.

She presented a content rich and easy to follow hour on how you can maximize your advertising experience with Leads Club.

Two of the highlights for me were:

1. Use Key Words in your 30 second promotional. Key words are such a big part of our marketing today, why not expand your reach beyond the web and train your Sales Force (fellow Leads Club Members) to listen for them and realize a Lead generating opportunity.

2. “Leaving Money on the Table”. When you do not use all of your 30 second promotional time or miss a 10 minute presentation, you are leaving advertising dollars on the table. If you purchased a dozen 30 second adds on your local radio station, you would surely create a 30 second advertisement vs.. dead air time.

Leads Club Members, log onto the Members Only section and check out the Audio Seminars available to support you in succeeding in the Leads Club system!

To your success,
Lisa

Marketing Monday’s!!
Show Notes: December 13, 2010

Leads Club Marketing Monday, Cathy Wagner [ 30:55 | 7.08 MB ] Play Now | Play in Popup | Download (124)

Guest: Cathy Wagner

Networking or Referral Marketing is an excellent use of your time and advertising dollar. Join Illinois Regional Leader Cathy Wagner of Blue Noodle Promotions and learn techniques for Bringing in More Business in 2011!

Cathy Wagner
630-921-9720
Cathy discovered Leads Club in 2004, shortly after starting Blue Noodle Promotions. After investigating other focused networking options, Leads Club offered the positive, relationship-building environment that proved to be an invaluable component in building her business.

Cathy was a founding member of the West Suburban Chapter, and in 2004 also accepted the responsibility of Leads Club Chapter Consultant. Cathy has been recognized numerous times as Chapter Consultant of the Year in the Illinois Region.

In 2008, Cathy became the Regional Consultant for Illinois and has shared her enthusiasm for the system among all the chapters in the area.

A native of Chicago, Cathy has been married to her “grade school sweetheart” for 24 years. They currently reside in the suburbs with their 3 children, and dog named Buddy. She is an avid organic gardener, Chicago Bears fan, and enjoys weekends at their lake house in Indiana.

Cathy also is an active member of the Bolingbrook Chamber, participating on numerous committees and acting as a Chamber Ambassador. She also volunteers her time on the St. Scholastica School Board, Parents’ Club, and as Treasurer for Boy Scout Troop 512.