Marketing Monday
Show Notes: Mon, Jun 6, 2011

Marketing to Gen Y & X [ 30:19 | 6.94 MB ] Play Now | Play in Popup | Download (10)

Join host Lisa Bentson, Leads Club CEO and Traci Smith, Leads Club Young Entrepreneur Liaison for a lively and informative session on reaching out and grabbing the attention of this important demographic of potential customers and clients.  As a Young Professional herself, Traci speaks from a place of personal experience.  Those of us who are not in that age group can benefit from learning what etiquette and business practices this group considers acceptable.  You’ll be amazed, I was.

As a Leads Club chapter consultant for Los Angeles and member of the Burbank networking group, two of my most important goals for 2009 are to start new chapters and increase the membership of existing chapters.

I had the opportunity to meet with Lisa Bentson a few months ago and discuss some ideas regarding my goals as well as my observations. Having been a member of several different chapters over the past 10 plus years, the first thing that I have noticed is that I have usually been one of the youngest entrepreneurs in my Leads Club Chapter. This never bothered me and the other members always seem to “take me under their wing”, show me the ropes of their group, act as mentors, and many have even become dear friends.
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