What a great time of year to consider a Tool that Dennis Black, Founding Director of Shasta Cascade Leads Club in Northern CA shared with me recently.  As successful Mortgage Brokers he and his wife Diane are constantly evaluating their marketing efforts so they only do those things that produce results. 

How do they do this?  They use the Traffic Signal analogy!  It makes sense if you’re looking to Maximize your $’s and time in Marketing your business. 

 the Action Plan….

Green means Start doing more of the things that are producing results

Yellow means Continue only those things that work

Red means Stop the things that don’t work. 

While this may seem simple, it’s not always done because it requires doing 2 things:

1.Track your Marketing efforts and their results.

2. Review your results on a regular basis. 

Do it now and make the second half of 2012 your most successful ever. 

Good luck and thank you Dennis!!!